SEO or Search Engine Optimization, means building a website so that it will be discovered by search engines. It also means designing each page in such a way, that the site's content will be thoroughly mapped and indexed to keywords that potential customers employ when seeking your products or services. Organic SEO engagements with USA America are based on key objectives using all appropriate techniques available to professional search engine marketers. USA America' Organic SEO methodology is designed to identify those steps necessary to move quickly from planning stages through implementation in order to achieve tangible benefits in as short a timeframe as possible.
Natural Search Engine Optimization Methodology
Research and Analysis
Keyword Phrase Research
Using proprietary search engine analysis tools; USA America will work with you to develop the ideal set of keyword phrases for promoting your website. USA America examines the content and business model of your website and cross-references that against the most relevant search terms used by web searchers.
Baseline Search Engine Traffic Report
Using your web traffic software reports or through online access USA America will analyze your current natural search engine traffic statistics
Baseline Search Engine Ranking Report
Using your approved keywords we will run an extensive search engine ranking report detailing your website ranking positions among the top 10 search engines (accounting for 98% of all search engine traffic).
Competitive Analysis Report
USA America will use approved keywords to run similar search engine ranking reports against your top 3-5 competitors.
Pages Indexed Report
USA America will determine and report to you the number of pages on your website found within the major search engine databases. These databases include Google, Yahoo, MSN and Ask Jeeves. These databases power the major search engines like AOL, Altavista, AllTheWeb, and more. This information is vital in understanding which sections of the your site is being indexed by various search engine spiders.
Natural Search Engine Optimization
Using our research and analysis USA America will create optimization suggestions for key pages within your website.
After careful selection of relevant keyword and keyword phrases per page, USA America constructs search engine friendly HTML code, including page unique Titles, META Descriptions, ALT Tags, and Navigation and Link Structures which include:
Examination of internal linking structure including the selection of link names and titles.
Proper site navigation including linking strategies such as addition or modification of a site map.
File and page name structuring.
Write additional content if needed for your web pages
Generate articles and press releases as needed to boost your rankings
In addition USA America will closely examine web page body content, and will utilize its copywriting team to create “smart” website copy that will appeal both to the your consumer and the search engines.
Link Popularity and Link Network Quality Consulting
Company Website Network Consulting
Many times company’s internal website networks make up some of the best link acquisition potential. With Your help, USA America will help outline various link opportunities, which could greatly increase the overall rankings of your website.
Your Partner USA America
USA America, our clients and other web properties all have the ability to link to you. USA America will work with you to determine which sites are contextually best, and will help make contact with these firms through either phone or email.
Post Implementation Reporting
Once a portion of USA America’ suggestions have been implemented on your site USA America will begin the reporting process. Once ranking reports begin they will continue to run on a monthly basis from the day of the month when the process began.
USA America will monitor traffic trends monthly beginning on the signature date of this SOW. Specifically, USA America will be monitoring total search engine traffic and individual search engine referrers for your keywords USA America will report to you these numbers on a regular basis.
USA America will compare baseline measurements of traffic and rankings to post implementations reports from to create the Executive Summary. This document will clearly outline search engine traffic trends, keyword trends, ranking trends, and indexing trends in both numerical and chart format. This document will clearly communicate the results of the Natural Search Engine Optimization strategy.
Your will be assigned a dedicated account manager who is responsible for all internal and external communication. This account manager will correspond and work with the USA America team to ensure all timelines are met and all deliverables are created.
Search Engine Optimization
To 'optimize' a website means to build it so that it will be discovered by search engines, and to design each page in such a way that the site's contents will be thoroughly mapped and indexed to keywords that potential customers employ when seeking your products or services. Organic Search Engine Optimization (SEO) engagements with USA America are based on key objectives using all appropriate techniques available to professional search engine marketers. USA America's Organic SEO methodology is designed to identify those steps necessary to move quickly from planning stages through implementation in order to achieve tangible benefits in as short a timeframe as possible.
By implementing our Organic SEO Services, you will drive more targeted traffic to relevant in-site category and landing pages. Through optimizing the most valuable pages of each category section and ensuring site pages are properly indexed at each major search engine, our experts will be able to increase overall site traffic and the conversion rates for your website. USA America's SEO Services include:
Keyword Market Intelligence
Your keywords are your life. You absolutely need to understand your online keyword market intimately and begin speaking to it. If you don't, you're missing the many opportunities to communicate and do business directly with current and new customers.
Your keyword market is the natural "search language" your customers are using to try and find you online. It's the quirky combination of terms that someone comes up with while trying to accurately describe something very specific to them.
You can make great progress in marketing efforts across the entire business by tapping into this keyword data. Knowledge of your customer's language means you know what language to incorporate into the best practices of publishing your website. Adding those keywords to your website while building or maintaining web pages will give you the competitive advantage to speak your customer's language online.
In an effort to determine which keywords and phrases are regularly searched, we provide an analysis of your main keyword market(s). This process involves reviewing actual queries from live data bases and creates a real-time understanding of the actual keyword phrases and patterns of search used by your customers. This data is also useful for future content creation and Cost per Click buys at Overture, Google AdWords, and other CPC engines.
Meta-Data Optimization/Titles and Meta Tags
Meta Tags (keywords and description) and Title Tags are pieces of HTML code that help describe and classify the content on a web page. Having a uniquely optimized Title on each page is critical for obtaining the best possible placement within search engine results.
When the Titles and Meta Tags properly support the content on each web page the potential placement of that page increases when searched for. Our search experts will write and deliver new Titles and Meta-Tags in an effort to improve your site's performance at search engines naturally.
Keyword Optimization Campaigns
If you know that there are very specific terms for your business that have a known return on investment for you, USA America can focus its expertise on achieving specific keyword rankings through Organic SEO methods.
Publishing Best Practices Integration (BPI)
BPI projects provide businesses that are new to search engine marketing an insider's knowledge of the industry, proper training for ongoing efforts, and high value services designed to improve results quickly. This service applies search engine marketing "best practices" to a specific number of web pages on your existing site.
These "best practices" can provide significant impact in search results when combined with your existing quality content and can be used as a blueprint for your ongoing publishing standards. BPI campaigns are customized to match your specific needs.